Your Complete Guide to Installing High-ROI Racing Arcade Games in Malls
Shopping malls are evolving from pure retail spaces to experience-driven destinations. Among all arcade attractions, racing game machines have become one of the most effective tools to boost foot traffic, increase visitor dwell time, and generate additional revenue.
As a global racing arcade machine supplier, BLEE has helped malls in the U.S., Europe, the Middle East, and Southeast Asia design profitable racing zones with limited space and high ROI.
This guide explains how much space you need, the costs involved, and the best strategy to attract customers when installing racing arcade games inside a shopping mall.
1. Why Racing Arcade Machines Work Well in Shopping Malls
Racing games provide an unbeatable combination of visual impact, group excitement, and repeat play value, making them ideal for malls.
Key advantages:
- Strong visual attraction — flashing LEDs, cockpit seats, and large screens easily capture walk-by traffic.
- Appeal to all ages — kids, teenagers, adults, and families.
- High repeat play — competition and time-trial gameplay keeps customers returning.
- Low staffing requirements — fully automatic operation means low labor cost.
- High revenue per m² — perfectly suited for high-rent mall spaces.
For mall operators looking to boost entertainment offerings, a racing arcade area is one of the lowest-risk, highest-return investments.
2. How Much Space Do You Need? (Small to Large Mall Layouts)
Racing arcade machines come in different sizes, allowing flexible planning.
Small Area (10–20 m²) — Mini Racing Corner
Suitable for:
- smaller shopping malls
- corridor spaces
- next to food courts or escalators
Suggested setup:
- 2–4 standard racing game machines (1-seat)
- footprint per machine: 1.2m × 1.6m
Medium Area (25–40 m²) — Racing Game Zone
Suitable for:
- malls with existing arcade area
- entertainment corridors
Suggested setup:
- 4–8 machines
- add linked/twin racing games for competitive play
- optional small VR racing pod
Large Area (50–100 m²) — Mini E-Racing Arena
Suitable for:
- mall entertainment floor
- mixed gaming zone with claw machines
Suggested setup:
- 6–12 racing machines
- 1–2 VR racing simulators
- lighting zone + themed décor
BLEE also offers 3D mall layout design, helping you optimize every inch of space.
3. Cost Guide: How Much to Invest in Racing Game Machines?
Here are realistic price ranges for mall operators in 2025:
1) Standard Racing Game Machines
- Price: $700–$1,200 each
- Best ROI
- Perfect for small-space mall gaming corners
2) Deluxe / Twin Racing Machines
- Price: $2,500–$3,800
- 2-seat linked play
- Strong visual attraction + competitive gameplay
3) 4-Screen or Motion Racing Machines
- Price: $4,500–$5,300
- Used as anchor machines
- High play rate & video-friendly for social media
4) VR Racing Simulators
- Price: $7,000–$8,500
- Premium experience
- Can charge $5–$8 per session
Installation Budget Examples
- Small racing corner (2–4 machines): $3,000–$6,000
- Medium zone (6–10 machines): $8,000–$20,000
- Large racing zone with VR: $25,000–$40,000
BLEE can create complete racing arcade solutions based on budget, mall layout, and customer demographics.(For more information about BLEE racing game machines, please click here： https://bleegame.com/product-category/racing-game-machine/）
4. Attraction Strategy: How to Maximize Traffic & Revenue
(1) Use LED Lighting & Racing Theme Decor
Bright cockpit LEDs + racing checkerboard theme dramatically increase walk-in rates.
(2) Position the Racing Games Near Heavy Foot Traffic
Best mall locations:
- entrance corridors
- near escalators
- beside food courts
- entertainment floors
- next to children’s playground or FEC
(3) Use Linked Multi-Player Racing Machines
Linked machines multiply income because:
- friends play together
- guests return to beat scores
- tournaments attract spectators
(4) Add One “Hero Machine” (Deluxe or VR Racing)
This machine acts as:
- visual anchor
- photo/video attraction
- social media magnet
Customers will naturally explore other racing machines from this focal point.
(5) Combine Racing Zone + Claw Machines
Proven to increase:
- dwell time
- overall arcade revenue
- impulse spending
BLEE can design a “Racing + Claw Machine Combo Zone” for malls.
5. Expected ROI: How Much Can Malls Earn?
Typical mall revenue averages (per machine):
| Machine Type | Avg Play Price | Daily Income | Monthly ROI |
|---|---|---|---|
| Standard Racing | $1.5–$2 | $30–$60 | High |
| Twin / Deluxe Racing | $2–$3 | $50–$90 | Very high |
| VR Racing | $5–$8 | $60–$150 | Highest |
Example: 8-Machine Zone
Monthly income estimate:
$4,000–$7,500 per month
This makes racing machines ideal for malls with high rent but high traffic.
6. How BLEE Helps Mall Operators Win
BLEE provides full racing arcade solutions for mall investors, including:
- Racing machine selection
- Budget planning
- Space & zoning design
- 3D layout planning
- Delivery & installation
- After-sales service
- Long-term upgrade roadmap
Whether you need 2 machines or a full 20-seat racing arena, BLEE can deliver a turnkey solution.
Conclusion: Racing Machines Are One of the Best Investments for Shopping Malls
A well-designed racing arcade zone brings:
✔ More foot traffic
✔ Higher customer dwell time
✔ More family group engagement
✔ Strong recurring revenue
✔ A modern entertainment image for your mall
With flexible pricing, small space requirements, and strong attraction power, racing game machines are a proven profit generator for shopping malls worldwide.
BLEE is ready to help you design, supply, and install your racing arcade zone anywhere in the world.
