A Real FEC Success Story Powered by BLEE’s Racing Arcade Solutions
In 2024, a Family Entertainment Center (FEC) owner in Southeast Asia partnered with BLEE, seeking to upgrade his underperforming arcade area. Instead of adding random machines, we recommended building a dedicated 20-seat Racing Game Zone—a high-traffic, high-ROI arcade racing cluster designed to attract groups, increase playtime, and maximize revenue.
After installation, the FEC recorded:
✅ +40% monthly revenue increase
✅ +32% higher customer retention
✅ +27% more average playtime
This case study explains how the transformation happened—and how racing arcade machines can generate powerful results for any operator.
1. Project Background: Why the Owner Needed a Change
Before the upgrade, the FEC had:
- Mostly outdated machines
- No themed zone
- Weak competitive elements
- Low dwell time from teenagers & adults
Racing games are universally appealing across:
- Kids & teenagers
- Young adults
- Parents
- Group players
BLEE proposed a 20-seat Racing Arcade Zone to serve as a high-energy anchor attraction.
2. The BLEE Solution: A Complete 20-Seat Racing Arcade Layout
BLEE provided a full racing arcade solution service, including:
✅ Machine Mix Strategy
We selected a mix of high-ROI racing machines:
| Machine Type | Qty | Price Range | Reason |
|---|---|---|---|
| Standard Racing Games | 10 | $700–$1,200 | High volume, low cost, fast ROI |
| Twin / Linked Racing Machines | 6 | $2,000–$3,800 | Encourages competitive play |
| 4-Screen Deluxe Racing Games | 2 | $4,500–$5,300 | Eye-catching anchor machines |
| VR Racing Simulators | 2 | $7,000–$8,500 | Premium pricing + strong attraction |
📌 Why it worked
- Variety covers different budgets
- Visual impact zone increases foot traffic
- Competitive machines boost repeat gameplay
- VR units attract influencers and social media users
3. Zone Design: Creating a “Mini Racing Arena” That People Want to Stay In
BLEE’s design team delivered:
- 🏁 3D layout and flow planning
- 🟦 Racing theme lighting & signage
- 🔊 Surround-sound immersion
- 🎮 Seating clusters to support tournaments
- 🎥 VR area with safety fencing
The final 20-seat zone covered 65 m²—compact but high-impact.
4. Revenue Model: Why the Zone Became a Money Engine
All machines were priced between $1–$3 per play, plus premium VR at $5–$7 per session.
Monthly Breakdown
| Machine Type | Avg Daily Players | Price | Monthly Income |
|---|---|---|---|
| Standard Racing | 80 | $1.5 | $3,600 |
| Twin Machines | 60 | $2.5 | $4,500 |
| 4-Screen Deluxe | 55 | $3 | $4,950 |
| VR Racing | 40 | $6 | $7,200 |
🔥 Total Monthly Revenue: $20,250
Before the upgrade, this area generated only $14,300/month.
→ +40% revenue growth
5. Key Success Factors
⭐ 1. Racing games naturally create competition
Players return to beat records and friends—driving high repeat play.
⭐ 2. A unified zone brings visual impact
Customers instantly recognize the racing area and gravitate toward it.
⭐ 3. VR racing increased premium ticket sales
The VR units alone contributed 35.5% of the total revenue.
⭐ 4. Linked play = more seats = more money
Twin racing machines and four-player linked games extended average play times.
6. What BLEE Provided as the Full Supplier
BLEE delivered the entire racing arcade turn-key solution:
- Machine recommendations
- Pricing strategy
- Zone planning & traffic analysis
- 3D design and layout plan
- Shipping + global installation
- After-sales & maintenance guide
- Long-term upgrade advice
This prevented the owner from making random, low-ROI purchases.
7. Results After 3 Months
| Metric | Before | After | Growth |
|---|---|---|---|
| Monthly Revenue | $14,300 | $20,250 | +40% |
| Customer Retention | – | – | +32% |
| Social Media Tags | 130/month | 480/month | +269% |
| Daily Visitors | +0 | +50–110 | Boost from racing zone |
The Racing Game Zone became the FEC’s #1 attraction.
8. Can This Be Replicated?
Absolutely. BLEE has already implemented similar racing zones in:
- USA
- Chile
- UAE
- Malaysia
- Spain
- Mexico
- South Africa
And results are consistently strong.
If you operate an FEC, arcade, mall, or entertainment area—a racing zone is one of the highest-ROI investments you can make.
Conclusion: Racing Zones Are Profit Multipliers
A 20-seat Racing Arcade Game Zone powered by BLEE increased revenue by 40% within 3 months—thanks to strong visual impact, competitive gameplay, and a professionally curated machine mix.
If you want to build a racing area that generates real profit, BLEE can design it, supply it, and install it worldwide.
